Teaara Tea Package Design
Tearra is a tea brand that aims to bring in tea enthusiasts, new and old, with a modern twist on classic tea flavors. We were asked to propose a design that entices new clients and seasoned tea enthusiasts. Before designing any concepts, we decided upon the kind of dieline that would suit the demographic. The final box selected is convenient and functional for any space. Once we had the final dieline, we decided to go with an overall pattern that included folk botanical illustrations to reference the company's organic approach. The color palette brings a sense of calm and references the type of tea featured on the package. The fonts we selected brings out the sense adventure the company aims for their tea products.
